Ngo-2022, i-Verizon, T-Mobile, ne-AT&T ngayinye inemisebenzi eminingi yokuphromotha yamadivayisi aphambili, igcina inani lababhalisile abasha lisezingeni eliphezulu kanye nezinga le-churn eliphansi uma kuqhathaniswa. I-AT&T kanye ne-Verizon baphinde banyusa amanani entengo yohlelo lwesevisi njengoba abathwali ababili bebheke ukwehlisa izindleko ekukhuphukeni kwamandla emali.
Kepha ekupheleni kuka-2022, umdlalo wokuphromotha uqala ukushintsha. Ngokungeziwe kumaphromoshini anzima kumadivayisi, abathwali nabo baqale ukwehlisela isaphulelo kuzinhlelo zabo zesevisi.
I-T-Mobile isebenzisa iphromoshini ezinhlelweni zesevisi ezinikeza idatha engenamkhawulo yemigqa emine ngo-$25/ngenyanga emugqeni ngamunye, kanye nama-iPhones amane amahhala.
I-Verizon inephromoshini efanayo ekuqaleni kuka-2023, ihlinzeka ngohlelo lwesiqalisi esingenamkhawulo ngo-$25/ngenyanga olunesiqinisekiso sokugcina leyo ntengo iminyaka emithathu.
Ngandlela thize, lezi zinhlelo zesevisi zomxhaso ziyindlela yokuthi opharetha bathole ababhalisile. Kodwa amaphromoshini aphinde aphendule ezimweni zemakethe ezishintshayo, lapho izinkampani zamakhebula zeba ababhalisile kwabaphethe ngokunikeza izinhlelo zesevisi ezinamanani aphansi.
I-Core Play ye-Spectrum ne-Xfinity: Intengo, ukuhlanganisa, kanye nokuvumelana nezimo
Ngekota yesine ka-2022, abasebenzisa amakhebula i-Spectrum ne-Xfinity bahehe izengezo ezihlanganisiwe zefoni ezikhokhelwa ngemva kokukhokhelwa ezingu-980,000, ezingaphezu kakhulu kune-Verizon, T-Mobile, noma i-AT&T. Izintengo eziphansi ezinikezwa abaqhubi bekhebula athintana nabathengi futhi aqhubekisela phambili ukungezwa kwababhalisile.
Ngaleso sikhathi, i-T-Mobile yayishaja u-$45 ngenyanga ngomugqa ngamunye ohlelweni lwayo olungabizi kakhulu olungenamkhawulo, kuyilapho i-Verizon yayikhokhisa u-$55 ngenyanga ngemigqa emibili ohlelweni lwayo olungabizi kakhulu olungenamkhawulo. Ngaleso sikhathi, umqhubi wekhebula unikeza ababhalisile bakhe be-inthanethi ulayini ongenamkhawulo wama- $30 ngenyanga.
Ngokuhlanganisa amasevisi amaningi kanye nokwengeza imigqa eyengeziwe, amadili aba ngcono nakakhulu. Ukonga eceleni, umlayezo oyinhloko uzungeza esiphakamisweni sika-opharetha wekhebula esithi “akukho strings attached”. Abathengi bangashintsha izinhlelo zabo nyanga zonke, okususa ukwesaba ukuzibophezela futhi kuvumela abasebenzisi ukuguquguquka kokushintsha. Lokhu kusiza abathengi ukuthi bonge imali futhi benze izinhlelo zabo zihambisane nempilo yabo ngendlela abathwali abasesikhundleni abangakwazi ngayo.
Abangenele abasha baqinisa ukuncintisana okungenazintambo
Ngokuphumelela kwemikhiqizo yabo ye-Xfinity ne-Spectrum, i-Comcast ne-Charter basungule imodeli ezinye izinkampani zamakhebula eziyithatha ngokushesha. I-Cox Communications imemezele ukwethulwa kohlobo lwayo lwe-Cox Mobile kwa-CES, kuyilapho i-Mediacom iphinde yafaka isicelo sophawu lwe-"Mediacom Mobile" ngo-September 2022. Nakuba i-Cox noma i-Mediacom ingenayo isikali se-Comcast noma i-Charter, njengoba imakethe ilindele abangenele abaningi, futhi kungase kube khona izidlali zekhebula ezengeziwe ezizoqhubeka ku-opharetha uma zingazivumelanisi nokumunca abasebenzisi kude.
Izinkampani zamakhebula bezinikeza ukuguquguquka okuphakeme namanani angcono, okusho ukuthi opharetha kuzodingeka balungise indlela yabo yokuletha inani elingcono ngezinhlelo zabo zesevisi. Kunezindlela ezimbili ezingezona ezekhethelo ezingathathwa: Abathwali banganikeza amaphromoshini wohlelo lwesevisi, noma bagcine amanani angashintshi kodwa bengeze inani ezinhlelweni zabo ngokungeza okubhaliselwe kumasevisi okusakaza-bukhoma nezinye izinzuzo izinkampani zamakhebula ezizontula ukufanisa izindlela noma isikali. Kunoma ikuphi, izindleko zesevisi zingase zikhuphuke, okusho ukuthi imali etholakalayo yoxhaso lwemishini ingase inciphe.
Kuze kube manje, uxhaso lwezingxenyekazi zekhompiyutha, ukunqwabelanisa isevisi, nezinsizakalo ezingezwe ngenani elinezinhlelo ezingenamkhawulo kube yizinto ezibalulekile eziqhuba ukufuduka kusuka kokukhokhelwa kusengaphambili kuya kokukhokhwa kwangemuva. Kodwa-ke, uma kubhekwa izinguquko ezibalulekile zezomnotho abaqhubi abangabhekana nazo ngo-2023, okuhlanganisa ukukhuphuka kwezindleko zezikweletu, izinhlelo zesevisi yomxhaso zingasho ukugudluka ekusizeni izinto zokusebenza. Abanye abasesikhundleni sebevele benze amacebo acashile mayelana nokuqeda uxhaso olukhulu lwemishini obeluqhubeka eminyakeni embalwa edlule. Lolu shintsho luzohamba kancane futhi kancane kancane.
Ngaleso sikhathi, abathwali bazophendukela ekunyusweni kwezinhlelo zabo zesevisi ukuze bavikele indawo yabo, ikakhulukazi ngesikhathi sonyaka lapho i-churn ishesha. Yingakho kokubili i-T-Mobile ne-Verizon zinikeza amadili okukhangisa esikhathi esilinganiselwe ezinhlelweni zesevisi, kunokwehliswa kwentengo unomphela ezinhlelweni ezikhona. Abathwali, nokho, bazongabaza ukunikeza ngezinhlelo zesevisi ezinamanani aphansi ngenxa yokuthi akukho mdlandla wokuncintisana wamanani.
Kusukela manje, kuncane okushintshile mayelana nokukhushulwa kwezingxenyekazi zekhompuyutha kusukela i-T-Mobile ne-Verizon yaqala ukunikeza ukukhushulwa kohlelo lwesevisi, kodwa isimo esiguqukayo sisaholela embuzweni obalulekile: ukuthi laba bathwali ababili bangakwazi kanjani ukuncintisana ngezintengo zesevisi nokukhushulwa kwehadiwe? Kuyoze kube nini umqhudelwano uqhubeka. Kulindeleke ukuthi ekugcineni inkampani eyodwa kuzomele ihlehle.
Isikhathi sokuthumela: May-26-2023
